Engiser 101 is founded in the 90's working on projects for big motor brands evolving to what it's today, an enterprise that develops engines for competitions and racing teams. The whole corporate identity is based on racing world and motor competition.
Branding -
We work with the idea to create a unique identity that directly identified with the sector in which they work: racing. For this reason, the shapes and, especially, number 0, reminds us of a race track. Black and red colors help to highlight this concept.
Shopping experience -
The challenge was to develop an easy and intuitive e-commerce. Due to its main activity, the company has a large stock. The main challenge was that the product is highly technical, so the information arranged must be clear and well-organized, both on desktop and mobile.
